Create an email marketing strategy.

Creating a fantastic email campaign and sending out marketing emails does not have to be a difficult task. We've broken down the key components so you can create one that works for you.

1.Set goals.

Goals in your personal life, professional life, or marketing plans all have one thing in common - they must be SMART. Before you start putting together a plan, consider why you're doing so in the first place. What do you hope to accomplish? A SMART goal is defined as follows:

Specific: Be specific about what you want to accomplish. Which aspect(s) of email marketing would you like to concentrate on? For example, perhaps you want more people to read your emails. You must ensure that your open rates are high for this. So begin there.

Measurable: Your goals are only useful if you can track and measure your progress. For example, if you want to increase your email open rate, Freshmarketer can help. Define the email metrics that are important to your goal first, such as subscription rate, unsubscription rate, click-through rate, open rate, and so on.

Achievable: When setting goals, consider your available resources. Do you have the time, resources, and money to achieve your objectives?

Realistic: While you can aim for the stars, don't try to outdo yourself. Make sure your objectives are attainable and not out of reach. Establish realistic goals based on your available bandwidth.

Limited time: Deadlines keep the world turning. A goal is meaningless if it does not have an end date. While setting your goals, research industry benchmarks and give yourself a realistic timeline to follow through on.

Goals can be defined in a variety of ways, but these concepts are required for your marketing         plans.

2. Maintain a target audience.

Decide who you want to address. While it may be tempting to send a mass email to everyone, regardless of their preferences, doing so will only harm your brand. Create a buyer persona after learning about the person you want to communicate with. To learn more about your target audience, consider asking the following questions:

. What are the designations/industries of the ideal individual?

. Which age group is relevant?

. Where would they be located geographically?

. What are their passions?

. What are their difficulties or pain points?

. What channels do they watch content on?

3. Increase your subscriber base.

Brands build mailing lists in a variety of ways and from a variety of sources. While purchasing email lists may be appealing, we recommend building an organic mailing list because it contains people who want to hear from you. Some strategies for growing your subscriber base include:

. Lead Magnets

Lead magnets are used to entice people to join your mailing list by providing an incentive. Only if your offer is irresistible and of enormous value to your customers will they trade it for their personal information. Checklists, cheat sheets, ebooks, infographics, research/white papers, reports, templates, toolkits, tutorials, and webinars are some of the most appealing lead magnets/freebies used by brands.


The lead magnet is typically placed on a website to attract visitors, provide them with useful information, and entice them to sign up with the brand.

. Form of consent:This is one of the methods by which your customers voluntarily provide you with their information. Customers who fill out a 'Opt-in' form acknowledge and consent to receiving emails from your brand. These forms can be provided on the website as a pop-up, a dedicated landing page, or as small widgets for visitors to enter their email address.

While this may appear to be a necessary step, the prospect's right to opt-in remains with them and is required by law. You can't send emails to people who haven't signed up for them.

. Pop-ups at the exit

Exit pop-ups, unlike opt-in forms, must convert people who are on the verge of leaving your page. It's a gentle nudge, just in case the visitor is genuinely interested. Exit pop-ups can be customised to only appear for new visitors and not existing subscribers, and they can be triggered based on visitor behaviour or timing.

4. Concentrate on the content

Knowing who you're communicating with and what kind of goals you want to achieve clarifies the type of email content you need to create. Have a good mix of emails that will entice them to open your email and interact with you. Whatever type of email you send, make sure it has a consistent theme throughout, rather than random bits of information stitched together into a newsletter. Here are some examples of frequently used emails:

. Newsletters:These emails contain a roundup of the best blogs/products, news of upcoming events, or any other information related to your brand that is tailored to the preferences of your subscribers.

. Drip marketing campaigns:Emails are sent to customers based on their interactions with your website or content. These are transactional emails, which are triggered emails. Their mission is to interact with your leads and guide them through the marketing funnel. Welcome emails, abandoned cart emails, re-engagement emails, cross-sell emails, email courses, and so on are some of the most common drip campaigns. These campaigns are designed to send different emails to your customers over time in order to keep them on their brand journey.

. Email with a new product/feature:When you launch a new product, you want the entire world to know about it, particularly your current customers. Emails are an excellent way to educate and inform your audience about your product's new features, as well as up-sell or cross-sell. Because your subscribers are already interested in your brand's communications, they will most likely be interested in your new products.

. Email feedback:These are also triggered and transactional emails, but many businesses disregard them. Requesting feedback and reviews from your customers is an excellent way to maintain engagement post-purchase and ensure a thoroughly satisfying purchasing cycle. By sending these emails, you show customers that you value their feedback and that you will use it to improve your products to meet their needs. These can assist you in obtaining testimonials and case studies, thereby increasing brand awareness and credibility.

. Email promotion:Seasonal promotional emails are dip with sales, offers, and great deals. Customers are notified of steep discounts and offers that are currently available with a deadline. The limited-time offer creates a sense of urgency in emails. These offers appear around festivals and holiday seasons and generate a lot of revenue, especially since most customers are in a good mood!